For the past two decades, cellular carriers have been carefully honing their skills at attracting millions of wireless subscribers by coupling airtime rate plans with an ever-expanding array of wireless handsets and targeting various niche groups?from business users to soccer moms to teens and seniors. But as the U.S. wireless industry approaches its saturation point with an 82-plus percent penetration rate, the big wireless carriers are now looking at the next frontier?the embedded wireless device. Some operators estimate that by embedding wireless connectivity into all types of devices?from netbooks to e-readers to GPS devices?the wireless industry could reach a penetration rate in the 300 percent to 500 percent range. Read More 

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